Welcome to the Sports and Entertainment Pathway Site!
What is Sports and Entertainment Marketing?
The Sports and Entertainment pathway focuses on the marketing of sports and entertainment events. These courses will allow students to 1.) explore major segments of the sport and event industry and the social and economic impact the industry has on the local and global economy. 2.) study the history and foundation of sports and entertainment marketing, current trends as well as forecast future trends. 3.) provides students with opportunities to develop managerial and analytical skills and broaden their knowledge of sports/entertainment marketing.
Principles of Marketing
Introduction to Sports and Entertainment Marketing
Advanced Sports and Entertainment Marketing